The National

Brief
Design the album artwork & release campaign for the 7th album of one of the world’s biggest indie bands, The National.

Solution
Along with the band, we developed the idea—fully ironic—that an indie band would have its own full-on corporate identity, even going so far as to produce a corporate standards manual.

The visual moves to do so were: (1) creating a logo based on the location where they recorded the albums, (2) using a restricted color palette as brand colors and (3) establishing a typographic fabric and layouts that mimicked (and poked fun at) the history of beaurocratic forms. Then we consistently played these elements out throughout any piece of communication.

Awards
GRAMMY® Nominated for Best Packaging
Type Director’s Club Best Poster

Press
It’s Nice That, DezeenCreative Review


Creative Direction .... Luke Hayman
Role .................. Lead designer
Team .................. Elyanna Blaser-Gould
Studio ................ Pentagram
Field ................. Brand identity, Music
Published ............. June 2017
Typefaces ............. Maison by Milieu Grotesque, Styrene by Berton Hasebe (Commercial)














© 2018 A.A. Trabucco-Campos