What I do

I am a designer focused on brand identity, type design, editorial and interaction design.

The tension between digital and material is an exciting space—how things are informed by physical matter (ink, paper, wood, etc), and vice versa, how physical environments are affected by the digital progression (AR, AI, etc).



Who I am


Born in Bogotá, Colombia, I was raised near Lucca, Italy. When I was 16 my family relocated to the United States. I lived in Miami and later moved to NYC to pursue a Philosophy degree at New York University (B.A., 2012).

In 2013, I moved back to Italy (Milan) to pursue a double Master’s in Visual and Web design from the Scuola Politecnica di Design (SPD). After graduating, I worked for Italy’s largest financial newspaper, Il Sole 24 Ore, on several projects both print and digital.

In December 2014, I moved back to what has now become my home: Brooklyn. Prior to joining Pentagram in 2015, I worked with organizations like IL Magazine, the Food and Agriculture Organization of the United Nations, the World Bank, faculty at Harvard Medical School, as well as branding a new film festival in NY, called As iFF.

I joined Luke Hayman’s team at Pentagram in 2015 as a designer and in early 2018 became an Associate Partner.

In February of 2019, I had the honor to open and head the first New York office for DesignStudio as a Creative Director, alongside the Principal, James Hurst.

In February of 2020, I moved to Gretel as a Creative Director, where I currently practice design alongside a massively talented group of people.
Awards

Type Directors Club (2019)
2018 Grammy® Nominated (Best Album Package) Brand New: Best Identities of 2018
Type Directors Club (2018)
Society of Typographic Arts’s (STA) 100 (2018)
Fast Co. Innovation By Design (2017)
Work Published In

The New York Times
It’s Nice That
The Brand Identity
FastCompany Design
Dezeen
Eye Magazine
Creative Review
Communication Arts
Brand New
BP&O
Billboard Mag
Forbes
AdWeek
Wired
Interni Magazine


Talks & Interviews

LiveTalkFrom! (2020)
SPD Design Talks (2020)
Contemporary Italian Designers in New York (2015)
Interni Magazine (2015)
Collaboration

Amazon
Cynthia Nixon
Chase Bank
Chicago University
FAO
Feliciano Type Foundry
HP
Il Sole 24 ORE
IL Magazine
Irvington Theater
Kodansha
Mastercard
NextHome
Nimblist
Raaka
The National
Typofonderie
SVA
United Nations
University of Pennsylvania
Vocativ
World Bank



Get in touch

Email
Instagram
Behance

© 2020 A.A. Trabucco-Campos