Odd Apples Book
Odd Apples is a photographic journey that shatters and reframes the collective idea of an apple, showcasing the wide bio-diversity of expression alive in the world. This collection of rare & curious apples is matched by a typographic interpretation with abstracted letterforms and bold colors that harmonize and capture the contents of the book. Published Fall 2021 by renowned art book publisher, Hatje Cantz.
︎ Apple photography by William Mullan
Role .................. Design & creative direction
Field ................. Identity, Editorial
Typefaces ............. HB Set by Berton Hasebe, Rauschen A by OutOfTheDark
Publishing Team ....... Lincoln Dexter (Editor), Stefanie Kruszyk (Producer), Adam Jackman (PM)
Publisher ............. Hatje Cantz
Published ............. Fall 2021
︎ Apple photography by William Mullan
Role .................. Design & creative direction
Field ................. Identity, Editorial
Typefaces ............. HB Set by Berton Hasebe, Rauschen A by OutOfTheDark
Publishing Team ....... Lincoln Dexter (Editor), Stefanie Kruszyk (Producer), Adam Jackman (PM)
Publisher ............. Hatje Cantz
Published ............. Fall 2021
Cover Lettering
The book's title is rendered in custom lettering that uses Rauschen Max (a revival of Max Bill's iconic letterforms) as a starting point. Letterforms have been tweaked to extend the metaphor across the two words (Odd Apples), and rendered in a wide gamut of colors derived from the photographic palette.
Interior Typography
The interior of book is typeset in HB Set and Rauschen B, two typefaces that are slightly softened, reminiscent of type printed in food products that may soften due to weather or lower quality printing. This softness combines with the photography to create a feeling of warmth and comfort.
