As iFF Identity
Brief
Name, position and design the identity for a brand new film festival.
Solution
As iFF = All Shorts Irvington Film Festival
Starting from the sound of this acronym and its use in informal expressions, we crafted a message and playful identity to enter the competitive landscape of film festivals in NY.
The logotype is drawn as a sentence starter “As if...” and the mark is the shorthand version of it, reminiscent of a film projector or an analog camera on a tripod.
Design and coded the website as part of the project.
Launch the site
Client ................ Irvington Town Hall Theater
Field ................. Identity
Published ............. August 2015
Studio ................ Self
Typeface .............. Custom logotype, Dia by Schick Toikka
Name, position and design the identity for a brand new film festival.
Solution
As iFF = All Shorts Irvington Film Festival
Starting from the sound of this acronym and its use in informal expressions, we crafted a message and playful identity to enter the competitive landscape of film festivals in NY.
The logotype is drawn as a sentence starter “As if...” and the mark is the shorthand version of it, reminiscent of a film projector or an analog camera on a tripod.
Design and coded the website as part of the project.
Launch the site
Client ................ Irvington Town Hall Theater
Field ................. Identity
Published ............. August 2015
Studio ................ Self
Typeface .............. Custom logotype, Dia by Schick Toikka
