Amarone Wine
Brief
Design a wine bottle for Cantina Valpolicella Negrar’s Amarone wine as part of a design competition. The design must include visual references to Homer’s Odyssey.
Solution
Home and land are a central connection between Homer’s tale and the terroir that dictates the wine’s taste and heritage.
We chose Penelope’s weaving as our main visual theme: her act signifies the endless hope and love for Odysseus, while Odysseus is at sea trying to return home.
Selected as a Finalist in the Competition.
Role .................. Designer
Team .................. Shana Chock-Goldman
Client ................ CODE Competition
Field ................. Packaging
Published ............. October 2017
Design a wine bottle for Cantina Valpolicella Negrar’s Amarone wine as part of a design competition. The design must include visual references to Homer’s Odyssey.
Solution
Home and land are a central connection between Homer’s tale and the terroir that dictates the wine’s taste and heritage.
We chose Penelope’s weaving as our main visual theme: her act signifies the endless hope and love for Odysseus, while Odysseus is at sea trying to return home.
Selected as a Finalist in the Competition.
Role .................. Designer
Team .................. Shana Chock-Goldman
Client ................ CODE Competition
Field ................. Packaging
Published ............. October 2017
